The big telcos are taking their first baby
steps to exploit their mobile wireless assets in the
all-fronts competition with cable operators.
As of the end of 2Q07, Verizon Wireless served 62.1M
customers while ATT Mobility served 63.7M. To the extent
that the big telcos can bind wireless with their other
products, it's likely that they can stanch churn in
otherwise vulnerable categories... especially residential
and small business fixed phone lines... and boost growth in
other areas such as Internet access and multi-channel TV.
In this regard, there have been highly significant
institutional changes at both of the telcos. Obviously, as
ATT pointed out, its merger with BellSouth enabled ATT to
acquire complete control over their formerly jointly-owned
wireless operator, thus allowing more flexibility to exploit
opportunities for marketing and technical convergence
between wireless and fixed products.
Changes at Verizon are more subtle but are also significant,
despite VZ's inability to date to buy out Vodafone's share
in VZW. During the last year, c-level executive transfers
from Verizon Wireless have infused the leadership ranks at
the Verizon Communications mother ship. These include Dennis
Strigle, president and COO, formerly president and CEO at
VZW; John Stratton, EVP and CMO, formerly VP and CMO at VZW;
and Richard Lynch, EVP and CTO, formerly EVP and CTO at VZW.
Such transfers import a hyper-competitive attitude from the
wireless side. They also encourage greater appreciation for
potential synergies between wireless and other VZ products.
Ironically, while these c-levels were at VZW, they most
likely vociferously resisted efforts to associate their own
fast-growing wireless with mature, stodgy, and boring fixed
products. Given their new responsibilities, they probably
now see the cost/benefit ratios of convergence somewhat
differently.
Examples to date of converged wireless + fixed products from
Verizon:
Calling plans that
include unlimited home-to-mobile phone calling. Single
wireless + wireline services bill.
| Bundling for price discounts of various
wireless plans with one or more of home phone, Internet
access, and TV | |
Examples from ATT:
Bundle of fixed local and LD phone,
AT&T Yahoo! DSL, and AT&T Mobility wireless.
Sold online only.
| "Unity" calling plans with
unlimited calls to/from ATT's "calling
community" of 100M wireless and wireline phone
numbers, available to both residential and small
business customers in AT&T's 22-state service
footprint.
| ATT Mobility handsets with capability
to access ATT Yahoo! portal can select and schedule TV
content downloads to an ATT Homezone DVR receiver. | |
Such examples are not especially novel conceptually. Similar features have been discussed in connection with the Pivot mobile wireless service being introduced by cable MSOs and Sprint. However, they are significant because they are finally beginning to appear in the market and because of the big telcos' massive presence in wireless, still totally unmatched by anything on the cable side. For their part, the MSOs' Pivot venture has had a run of bad news. Time Warner announced recently that subscriptions to Pivot have been underwhelming and Sprint stated that it would not offer Pivot in any additional Sprint stores. The MSOs also possess spectrum that they purchased in last year's AWS auction but they have not yet announced how they plan to use this resource.
Every time cable stocks lose value in the market, pundits point out that one of the reasons is that investors fear operators will make big investments in wireless. Strategically, however, such investments may be unavoidable as well as highly beneficial to the MSOs, both defensively and offensively. Mobile wireless is one of the most vibrant and lucrative segments in the complex of info-telecoms-entertainment businesses; cable MSOs have assets they can bring to the party and they should be going after their share.





